Type of Work:
Creative Direction
Brand Strategy & Logo Design
Packaging Design
Product Design
Liv Farm & Garden
The Brief
Liv Farm & Garden launched as the first-ever jade gardening tool brand — merging ritual, land, and design. Rooted in Kelsey’s equestrian background, the brand needed to feel heritage-driven yet modern and design-forward. The challenge was to create something distinct in a saturated gardening market without feeling trendy or forced. We were tasked with building a name, logo system, and packaging identity that felt refined, intentional, and timeless.
The Design Outcomes
The custom wordmark features a branded-style “R” in GARDEN, referencing traditional ranch and equestrian markings — a subtle nod to lineage and craftsmanship. The custom F and G letterforms were abstracted into the primary icon, creating a cohesive symbol that functions like a modern ranch brand. Jade green anchors the system, differentiating LFG while reinforcing the product’s material story. We designed the full packaging linework and developed a 3D rendering of the box to visualize shelf presence before production. The result is a brand that feels grounded, elevated, and unmistakably its own.
