ESSENCE Festival of Culture®
Type of Work:
Graphic Design
Project Management
Social Media Graphics
Social Producer
The Brief
For ESSENCE Festival of Culture 2025, HGS was contracted to support the ESSENCE team as a Sr. Social Producer. Our responsibilities included applying the festival’s existing brand guidelines to digital assets and creating new social-first design content for pre-promotion. We worked across platforms to create consistent visuals that captured the spirit of the 2025 campaign while adapting to evolving programming and timelines.
The Design Outcomes
The pre-promo strategy centered on producing clean, impactful assets that honored ESSENCE’s legacy while building real-time anticipation. Kristen worked within the festival’s established identity to create a suite of social content that included branded flyers, countdown graphics, carousels, and story templates for talent reveals, stage lineups, and special programming.
