You’ll meet with Kristen one-on-one to talk through where your brand is headed, what you need right now, and what your new identity should communicate.

We’ll discuss your business, your audience, your goals, and the overall look and feel your brand needs to move forward with more confidence.

This is where we define the visual direction before design begins.

We’ll talk through colors, typography, fonts, imagery, mood, tone, and how you want your brand to show up across your website, social media, packaging, print materials, and other brand moments.

You’ll receive two different logo directions to choose from.

Each direction will explore a different visual approach for your brand, so you can compare, review, and decide which one feels the strongest for where you’re going next.

Your primary logo is your main brand wordmark or logo lockup.

This is the logo that will carry your brand name and serve as the main visual identity for your website, social platforms, business cards, packaging, signage, and other core brand materials.

Your icon logo is a smaller custom mark that supports your main logo.

This can be used for profile photos, stickers, packaging details, website icons, social graphics, favicons, merch, or anywhere your full logo may not fit.

You’ll receive a curated color palette, font system, & image gallery that helps your brand feel more cohesive, recognizable, and polished.

Once your logo direction is approved, you’ll receive your final files for digital and print use.

This includes the formats you need to start using your brand identity across your website, social media, Canva, print materials, and vendor requests.