Therya
Brand Strategy Social Media Templates
Identity & Logo Design
Web Design
The Brief
Therya is the therapy and coaching brand of Alexandria Williams—licensed therapist, speaker, and somatic practitioner. With a mission to help clients access emotional integration, nervous system regulation, and deep self-acceptance, Alexandria sought a brand identity that felt soulful, expressive, and culturally relevant. We were tasked with creating a name, logo, and visual identity that could hold the depth of her work while inviting future expansion into retreats, digital products, and public speaking.
The Design Outcomes
The Therya brand is built on the concept of healing through reflection, softness, and depth. The design system positions Therya as a welcoming, intuitive space for healing, especially for Black and Brown clients navigating identity, trauma, and liberation. The result is a brand that feels both professional and personal—offering clarity, trust, and soul.
Brand Photography: Troy Ezeq
